Rhetorical Strategies & Logical Fallacies

Rhetorical Strategies & Logical Fallacies

By Deb Guernsey

Rhetorical appeals

​Logos

Pathos

Ethos​

Multiple Choice

Pathos is an appeal to ____

• logic

• emotion

• reason

• trustworthiness

Multiple Select

Logos is an appeal to ____

• logic

• emotion

• reason

• trustworthiness

Multiple Select

An appeal for ethics or trustworthiness is ____

• Logos

• Pathos

• Ethos

• Errors in reasoning

• undermine the argument​

​

Logical Fallacies

Multiple Choice

Logical fallacies can ---

• strengthen your argument.

• make you sound smart.

• weaken your argument.

• appeals to logic.

​Loaded words

• Choosing words to influence someone's perception of a problem or idea

• positive or negative

Example: Is someone slim or skinny​

Glittering Generalities

• A conclusion based on insufficient or biased evidence

• Using general statements to evoke emotions, or sound good, just to prove your points

​

Example: For is built Ford Touch.

​Does that actually prove that it is tough?​ What does Ford Tough even mean?

Bandwagon

If everyone uses it, believes it, says it, so should you.

Multiple Choice

What is loaded language?

• a condusion based on an invalid claim

• an argument that is oversimplified

• an attack on the character of the person rather than the arugments

• words that influence the audience with strong connotations,

Multiple Choice

Everyone is buying a hybird so should you.

• logos

• generality

• bandwagon

• ethos

Multiple Choice

"Because I'm worth it."

L'Oreal Make Up

• logos

• generality

• bandwagon

• ethos

Avant Garde

Having this product puts you ahead of the times

Slippery Slope

• idea that if A happens then through a series of small steps X, Y, and Z will also happen

• If we ban Hummers because ​ they are bad for the environment, then the government will ban ALL cars, so we shouldn't ban Hummers.

Plain Folks

a testimonial that suggest the product is a practical product of good value for ordinary people

​

Multiple Choice

Dove products are made for everyone, not just supermodels

• slippery slope

• plain folks

• avant garde

• pathos

Multiple Choice

If we ban Hummers because ​ they are bad for the environment, then the government will ban ALL cars, so we shouldn't ban Hummers.

• slippery slope

• plain folks

• avant garde

• pathos

Multiple Choice

Slippery slope arguments are___

• conclusions based on actual evidence

• If A happens, then we eventually will end up with Z.

• boaed evidence

• none of these