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Market Segmentation Lesson

Market Segmentation Lesson

Assessment

Presentation

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Scott Moore

Used 300+ times

FREE Resource

8 Slides • 4 Questions

1

Market Segmentation

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4

Multiple Choice

Market Segmentation is

1

The process of classifying people who form a given market into even smaller groups

2

Segmenting people with marketing skills

3

Classifying markets into segments

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7

Multiple Select

What are the FOUR Marketing Segments?

1

Psychographic

2

Demographic

3

Geographic

4

Philanthropic

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Behavioral

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9

Multiple Choice

What is the generation AFTER "Baby Boomers" known as?

1

Echo Boomers

2

Generation Z

3

Boomennials

4

Generation X

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11

Multiple Choice

Which type of income is used after all your necessities are paid for? 

1

Disposable

2

Discretionary

3

Diplomatic

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Market Segmentation

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