The Marketing Plan

The Marketing Plan

Lets review vocabulary from yesterday

Multiple Choice

A goal that is Specific, Measurable, Achievable, Results‐focused, and Time‐bound

• SMART GOAL

• Marketing Plan

• PEST Analysis

• Customer Profile

Multiple Choice

Component of a business plan that contains a strategy for how a business will generate revenue

• Bibliography

• Marketing Plan

• PEST Analysis

• Customer Profile

Multiple Choice

A report portraying details about a typical customer

• Metrics

• Marketing Plan

• PEST Analysis

• Customer Profile

Multiple Choice

A visual chart representing an environmental scan of political, economic, social, and technological influences

• Metrics

• Marketing Plan

• PEST Analysis

• Customer Profile

Open Ended

How would you market yourself as a student?

Poll

Which phase of the marketing plan do you think is most important?

• Executive Summary

• Situation Analysis

• Objectives

• Marketing Strategies

• Implementation

Poll

Does writing down your long-term plan help you accomplish your own goals?

• Yes

• No

• I don't know

Open Ended

Why is a marketing plan important to the success of a business?

Multiple Choice

To direct the marketing activities of a company, communicate its goals, objectives, and strategies, as well as monitor it's performance you would

• conduct a SWOT analysis

• Conduct an environmental scan

• write a marketing plan

• conduct marketing research

Multiple Choice

A strategy for how a business will generate revenue is known as what?

• Marketing Summary

• Marketing Plan

• Environmental analysis

• Executive Summary

Answer

Marketing plans are necessary for all companies, large or small, because all have the common goals of providing the best product at the best price point that allows them to make a profit.

Multiple Choice

How many sections of a marketing plan exist? (according to text

• 3

• 5

• 6

• 8

Multiple Choice

An effective marketing strategy

• identifies target mix and sets marketing mix

• should be focused on key points of difference

• offers a competitive advantage that makes companies successful

• All of the above

Multiple Choice

Objectives should be

• realistic

• objective

• measureable

• all of the above

Multiple Choice

An Executive Summary

• is written especially for the company's executive officers

• provides an overview of the marketing plan

• identifies the target market and describes the marketing mix

• details the plan's sales forecast

Multiple Choice

The 4 P's of the marketing mix are

• Product, Place, Price, Possession

• Product, Place, Price, Promotion

• Product, Place, Price, Prescription

• Product, Price, Promotion, Process

Multiple Choice

A brief account of the key points contained in a marketing plan

• Executive Summary

• Mission Statement

• Company Description

• Vision Statement

Multiple Choice

How a company will make customers aware of its products/services

• Product and Service Plan

• Industry Overview

• Growth Plan

• Marketing Plan