Thank You For Arguing (Offense)

Thank You For Arguing

Offense Ch 4-?

Ch 4 Soften them up

Megatools of Rhetoric

Character, Logic, and Emotion

Audi partem alteram

• Hear

• The other

• Side

Powerful Tools of Persuasion

• Argument by character: ETHOS

• Argument by logic: LOGOS

• Argument by emotion: PATHOS

Multiple Choice

What are Aristotle's Big Three?

• blame, values, choice

• past, present, future

• ethos, pathos, logos

Know your audience:

• LOGOS: Use your opponent's argument to your own advantage.

• PATHOS: Register concern for his/her emotions and show sympathy

• ETHOS: Argue by character

Ch 5 Get them to like you

Like Eminem,

• you've got to fit in if you want to win

• you've gotta fit in if you wanna win

What works for one may not work for all

Adapt to your surroundings, but if you're not being genuine they can sense in.

Decorum

Argument by character starts with your audiences love. Cicero listed it 1st among the ethical tactics.

Ch 6 Make them listen

Cicero says a perfect audience should:

• be receptive

• be attentive, and

• well disposed toward you.

Aristotle's essential qualities of ethos

• virtue/cause

• practical wisdom/craft

• disinterest (impartial, having no bias)