3BM - Marketing Mix (Place)

3BM - Marketing Mix

Place

Multiple Choice

Choose the best definition of 'place'.

• It is the place where the business is located.

• This is the route that products take to reach the consumer from the manufacturer.

• It is the range of products/services a business provides.

• It is the way in which a business makes consumers aware the product exists.

Multiple Select

Which of the following are distribution channels?

(choose all that apply)

• manufacturer to retailer to customer

• customer to manufacturer

• manufacturer to customer

• manufacturer to internet retailer to customer

Multiple Choice

Which 'place' factor is being described here?

The number of people who pass by your shop or business on their way to work or some other activity.​

• Finance

• Resources

• Exclusivity

• Competitors

• Footfall

Multiple Choice

Which 'place' factor is being described here?

The amount of money a business has access to.​

• Finance

• Resources

• Exclusivity

• Employees

• Footfall

Multiple Choice

Which 'place' factor is being described here?

Eg, Aldi may not want to locate next to Lidl.

• Finance

• Resources

• Exclusivity

• Competitors

• Footfall

Multiple Choice

Which 'place' factor is being described here?

Having the right access to good communications, utilities, and transport links

• Finance

• Resources

• Exclusivity

• Infrastructure

• Footfall

Multiple Choice

Which 'place' factor is being described here?

Businesses will need to ensure they have sufficient and suitably trained people nearby to employ.

• Infrastructure

• Competitors

• Exclusivity

• Employees

• Footfall

Multiple Choice

Which 'place' factor is being described here?

Some businesses have to locate near a resource eg, oil extraction companies have oilrigs where there is an oil source

• Finance

• Resources

• Exclusivity

• Employees

• Footfall

Multiple Choice

Which 'place' factor is being described here?

When a business can locate somewhere with few or even no competitors.

• Infrastructure

• Resources

• Exclusivity

• Competitors

• Footfall