Digital Design: 1.10 Logo & Ticket Design

SEM1: 1.10

Designing Logos & Tickets for Sports/Events

Explain the Importance of Having a Logo

• Visual representation of the company, "The Face of the company."

• Anchors your brand

• Essential for overall marketing strategy

• The name and logo are the 1st things consumers see and remember

Team Branding

• Most important considerations

• Team colors

• Team name

• Logos get redesigned when fan interest fanes

Components of Logos

• Word mark or logo type

• The name of your company

• Pictogram: a symbol or icon

• Icon, picture, text, color palette

• Tagline: a brief description of your company or product

Multiple Choice

What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?

• Redesign logos

• Increase prices

• Send newsletters

• Change sponsors

Multiple Choice

Which are the most important considerations when designing a logo for a basketball team?

• Mascot and team size

• Team name and team size

• Team colors and team name

• Location and mascot

Types of Logos

Brand Mark Symbol

• Represents the company brand in a simple but bold manner. Most often represented through an abstract graphic/illustration design

Word Mark

• Is a uniquely styled font type that spells out the company or brand name. 

• Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.

Letter Mark

• Are exclusively typographic

• The letter mark has a symbol (entirely text) representing the company through the use of its initials or the brands first letter.

Combination Mark

• Is the combination of a symbol and a word mark. 

• The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

Multiple Choice

Identify the type of logo

• Brand Mark

• Word Mark

• Letter Mark

• Combination Mark

Multiple Choice

Identify the logo type

• Brand Mark

• Letter Mark

• Word Mark

• Combination Mark

Multiple Choice

Identify the type of logo

• Brand Mark

• Word Mark

• Letter Mark

• Combination Mark

Multiple Choice

Identify the type of logo

• Brand Mark

• Letter Mark

• Combination Mark

• Word Mark

Characteristics of Effective Logos

• Design should be eye-catching

• Simple, timeless, fresh & relevant

• Easy to memorize/understand

• Stay clear of design trends (camo, zebra)

Multiple Choice

What rule of thumb will help sports or event marketers develop a memorable logo?

• It should be elaborate and flashy.

• It should include clip art.

• It should be clear and simple.

• It should contain at least three colors.

Multiple Choice

Which is a characteristic of an effective logo for a sport or an event?

• Remote

• Timeless

• Practical

• Ambiguous

Tickets

Information on Tickets

• Event or ticket name

• Date/time

• Row/Seat Identification

• Face Value

• Disclaimer

• Bar Code

Types of tickets used for sports/events

• E-Ticket print at home

• Mobile phone scan

• Season tickets

• Single game

• Multiple game

• Group tickets

Purposes for Tickets

• Count attendees/reservations

• Minimize confusion regarding seating/organization 

• Collect fees and data

• Souvenir

• Advertising/revenue

Multiple Choice

An organization that embeds special watermarks into its ticket design is intending to accomplish which goal?

• Boost fan attendance rates

• Reduce the printing costs of tickets

• Discourage counterfeiting of tickets

• Decrease fan attendance rate