Marketing Knowledge Flashcard

Marketing Knowledge Flashcard

Assessment

Flashcard

Business

9th Grade

Hard

Created by

Wayground Content

FREE Resource

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50 questions

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1.

FLASHCARD QUESTION

Front

Which of the following best defines marketing? Making products for consumers, The process of creating, communicating, delivering, and exchanging value for customers, Selling goods at the lowest possible price, Advertising products on television

Back

The process of creating, communicating, delivering, and exchanging value for customers

2.

FLASHCARD QUESTION

Front

A market segment based on lifestyle, attitudes, and values is called _____

Back

Psychographic

3.

FLASHCARD QUESTION

Front

A company that studies age, gender, and income of its customers is using which type of segmentation?

Back

Demographic

4.

FLASHCARD QUESTION

Front

Needs are different from wants because needs are _____

Back

Required for survival

5.

FLASHCARD QUESTION

Front

Which of the following is an example of primary market research? Reading an industry report, Conducting a customer survey, Searching government census data, Reviewing competitors’ websites

Back

Conducting a customer survey

6.

FLASHCARD QUESTION

Front

When a company sets a very low price to quickly attract customers, this is called _____.

Back

Penetration Pricing

7.

FLASHCARD QUESTION

Front

Which is an example of sales promotion? Options: TV commercial, Buy-one-get-one-free coupon, Billboard ad, Social media post

Back

Buy-one-get-one-free coupon

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