CCO201 - MID-TERM flashcard

Front

What best defines corporate communication?

Back

The communication within an organization

Front

Which of the following is NOT a key stakeholder group in corporate communication? Employees, Customers, Suppliers, Competitors

Back

Competitors

Front

What is the primary goal of corporate communication?

Back

To enhance brand reputation

Front

Which of the following is an example of internal communication?

Back

Emails sent among employees

Front

What does the term "corporate identity" refer to?

Back

The visual elements that represent a company

Front

Which communication channel is considered synchronous?

Back

Phone calls

Front

What is the purpose of crisis communication?

Back

To minimize the impact of a crisis on an organization

Front

Which of the following is an example of external communication?

Back

Public speeches by the CEO

Front

What is an example of a formal communication channel?

Back

Company intranet

Front

What is the role of corporate communication in organizational culture?

Back

Shaping and maintaining the organizational culture