Statewide Micro-Enterprise Word Bank

Front

It is how you intend to communicate to large numbers of customers, motivating them to learn more about your business. (Example: advertising is a marketing tool.)

Back

selling

Front

How do you move specific customers to buy from you? (Example: a special event in your store’s parking lot featuring discount prices is selling.)

Back

selling

Front

For a business concept to be feasible there has to be an opportunity to create a venture, a way that a venture could solve a problem for customers / stakeholders.

Back

opportunity risk

Front

A business concept is doable when it is based on a differentiated advantage that is defensible, meaning "financially sustainable and difficult for competitors to copy."

Back

Defensible Advantage

Front

A business concept is doable if prospective investors believe that there is a realistic opportunity to earn a return on capital far higher than their capital is currently receiving. No one wants to risk a million dollars to make a few thousand in return - but a business concept is doable if a defensible pro forma suggests that a return of millions is possible through the investment of a few thousand dollars.

Back

Attractive Return on Capital

Front

Which is not an example of a Start-up Requirements? Options: capital, talent, plan, customers, ads

Back

ads

Front

The cost that it takes to produce a product or service. Includes materials and labor.

Back

Cost of Goods

Front

It is a short, simple document that provides a clear summary of a proposed business venture.

Back

Business Concept

Front

A "hockey stick" projection is a revenue growth line that looks like a hockey stick - flat at first, and then a straight line up.

Back

Hockey Stick Projections

Front

The action of spending funds.

Back

Expenditures