Market Research Methods Flashcard

Front

Which method involves manipulating variables in a controlled environment to test consumer reactions? Options: Focus Group, Experiment, Social Media, Mystery Shopping

Back

Experiment

Front

What is the method used to collect primary data by asking people about their opinions on a particular topic?

Back

Interview

Front

Which method involves collecting and analyzing data from online platforms to understand consumer behavior?

Back

Social Media

Front

Which method allows researchers to gain insights into consumer behavior by watching actions in a natural setting?

Back

Observation

Front

A group interview of approximately 6-12 people who share common interests

Back

Focus Group

Front

The process of studying & evaluating your competition within a parket to understand their strengths, weaknesses, etc.

Back

Competitive Analysis

Front

What involves hiring individuals to evaluate a business's services by acting as customers?

Back

Mystery Shopping

Front

Compares 2 or more versions of a product or design to determine which performs best

Back

A/B testing

Front

What is the method of collecting data by asking questions that can be either written or verbal?

Back

Survey

Front

What is a Field Trial?

Back

A real-world test where a new product is introduced to a small group of potential customers.