Entrepreneurship 2 Midterm Exam Review Part 2

Front

What is a pro of a brick-and-mortar business location?

Back

A storefront serves as a marketing tool

Front

Characteristic of an ideal business location?

Back

Ensure smooth operation of business

Front

What should a business location analysis include?

Back

Demographic, trade area, competitive and traffic analysis

Front

Why might a business owner sacrifice location appearance?

Back

To satisfy space needs for affordable startup cost

Front

What is a common trend for business owners when selecting a business location?

Back

Initiate e-commerce quickly

Front

The pros of an online business location include...

Back

• Low startup cost

• High convenience

• Rising market for online shopping

Front

What is a con of an online business location?

Back

Lack of marketing

Front

Definition of what you are selling and their benefits to customers.

Back

products and services

Front

Know who you are selling to (that is, who are your _____) This will help you determine where and how to market your business.

Back

target customers

Front

What identifies your business to the world?

Back

brand