Rise Up Unit 4 Vocabulary

Front

Marketing

Back

Strategies that a retailer uses to influence customers to purchase its products

Front

Advertising

Back

The activity of producing paid advertisements for commercial products and services

Front

Publicity

Back

Attention given to something or someone by the media

Front

Personal Selling

Back

Face-to-face interaction between the customer and a sales associate. These relationship-based activities are the cornerstone of retail.

Front

Sales Promotion

Back

Short-term activities that offer an incentive for customers to make a purchase. Sales associate commissions are often included in sales promotions.

Front

Direct Marketing

Back

Marketing strategies aimed at specific customers and its goal is to get the customer to take action

Front

Visual Merchandising

Back

Promoting specific products and services to increase sales through engaging visual displays

Front

Planogram

Back

A diagram that shows how and where specific merchandise should be placed on retail shelves or displays to increase customer purchases

Front

Merchandise Adjacency

Back

Products or categories that are often purchased together are spatially close to each other in the store displays and on store shelves

Front

FIFO

Back

First In, First Out - rotating perishable items so that the newest items are behind older products and the products that are the first to expire are also the first to be sold.