Target Market Concepts

Front

A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group.

Back

Target market

Front

Having the product in the right place at the right time

Back

Place (Distribution)

Front

The amount customers pay for a good or service

Back

Price

Front

A good or service produced to meet consumer demand

Back

Product

Front

Dividing large groups of people who share one or more common characteristics into meaningful subgroups (geographic, demographic, psychographic, etc)

Back

Market segments

Front

All of the processes used to identify, create, and maintain exchange relationships that satisfy individuals and organizations.

Back

Marketing

Front

The 4 P's

Back

Product, Price, Place and Promotion

Front

All communications used by a business to create a favorable impression of its products or services

Back

Promotion

Front

A smaller market that has a unique set of needs

Back

Niche Market

Front

An attempt to appeal to a large, general group of people

Back

Mass Marketing