Lesson 2: Marketing Plan

Front

What is the main purpose of a marketing plan?

Back

Guide marketing strategy

Front

Which part of the marketing plan summarizes the whole plan and is written last?

Back

Executive Summary

Front

Which of the following is NOT a part of PEST analysis?
Political,
Personal,
Economic,
Technological

Back

Personal

Front

SMART goals are: Specific, Measurable, Achievable, __________, and Time-bound.

Back

Results-focused

Front

What does the environmental analysis focus on?

Back

External influences

Front

Which of the following would most likely be found in the Appendix of a marketing plan?
A. Budget totals
B. Mission statement
C. Charts and tables
D. Title page

Back

Charts and tables

Front

The "Execution Plan" is important because:

Back

It details how marketing ideas will happen

Front

What is a customer profile used for?

Back

Understanding target customer

Front

True or False. A marketing plan helps turn ideas into profitable actions.

Back

True

Front

True or False. PEST stands for Political, Environmental, Strategic, and Technological.

Back

False