Maslow’s Hierarchy

Front

What are the two main types of customer needs in travel marketing?

Back

1. 1.Technical needs (e.g., price, delivery date, seat availability)
   2.Psychological needs (e.g., desire for comfort, adventure, social connection)

Front

Name the five levels of Maslow’s hierarchy of needs in order.

Back

• Physiological

• Safety

• Love & Belonging

• Esteem

• Self-Actualization

Front

A traveler climbs Mount Kinabalu to challenge personal limits.
Which McClelland need is shown?

Back

Need for Achievement – striving to excel and accomplish challenging goals.

Front

Who are allocentric travelers according to Plog’s model?

Back

Outgoing, adventurous travelers who seek new, less-visited destinations and unique cultural experiences.

Front

Define psychocentric travelers and give an example.

Back

Cautious, comfort-seeking travelers who prefer familiar places.
Example: Returning to the same beach resort every year.

Front

What is a midcentric traveler?

Back

Someone between allocentric and psychocentric—enjoys popular, moderately adventurous destinations with reliable amenities (e.g., visiting Paris or Tokyo).

Front

Which McClelland need fits a hotel manager who enjoys leading teams and setting standards?

Back

Need for Power—desire to influence and direct others.