

Maslow’s Hierarchy
Flashcard
•
Social Studies
•
Professional Development
•
Easy
haziqah izam
Used 1+ times
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7 questions
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1.
FLASHCARD QUESTION
Front
What are the two main types of customer needs in travel marketing?
Back
1.Technical needs (e.g., price, delivery date, seat availability)
2.Psychological needs (e.g., desire for comfort, adventure, social connection)
2.
FLASHCARD QUESTION
Front
Name the five levels of Maslow’s hierarchy of needs in order.
Back
Physiological
Safety
Love & Belonging
Esteem
Self-Actualization
3.
FLASHCARD QUESTION
Front
A traveler climbs Mount Kinabalu to challenge personal limits.
Which McClelland need is shown?
Back
Need for Achievement – striving to excel and accomplish challenging goals.
4.
FLASHCARD QUESTION
Front
Who are allocentric travelers according to Plog’s model?
Back
Outgoing, adventurous travelers who seek new, less-visited destinations and unique cultural experiences.
5.
FLASHCARD QUESTION
Front
Define psychocentric travelers and give an example.
Back
Cautious, comfort-seeking travelers who prefer familiar places.
Example: Returning to the same beach resort every year.
6.
FLASHCARD QUESTION
Front
What is a midcentric traveler?
Back
Someone between allocentric and psychocentric—enjoys popular, moderately adventurous destinations with reliable amenities (e.g., visiting Paris or Tokyo).
7.
FLASHCARD QUESTION
Front
Which McClelland need fits a hotel manager who enjoys leading teams and setting standards?
Back
Need for Power—desire to influence and direct others.
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