Marketing and Social Media Flashcard

Front

What is Grace's primary role in the company's marketing department?

Back

Understanding customers, reaching them with product information, encouraging purchases, and building brand loyalty

Front

Primary difference between marketing, sales, and advertising?

Back

Marketing is focused on creating value and building relationships, while sales are about closing deals, and advertising is about promoting products

Front

How can Avery, the marketing manager, best support the sales and advertising teams in connecting with customers effectively?

Back

By conducting market research to understand customer needs and developing strategies that align sales and advertising efforts

Front

Why is it crucial for Priya to identify a target audience for her marketing strategy for eco-friendly skincare products?

Back

It helps companies tailor their marketing messages to appeal to specific groups.

Front

What are the four major categories of ingredients in the marketing mix, often referred to as the four P’s of marketing?

Back

Product, Price, Place, Promotion

Front

What should Abigail focus on for effective social media marketing to grow her brand?

Back

Understanding customers, reaching them with product information, encouraging purchases, and building brand loyalty online

Front

How has social media disrupted traditional marketing for Nora?

Back

Power shifted from businesses to the consumer

Front

What are the five framework steps Priya should follow in creating a S.M.A.R.T. goal?

Back

Specific, Measurable, Achievable, Relevant, and Time

Front

What five key pillars should Kai focus on to build a framework for epic content?

Back

Value, Research, Staying Power, Passion, and Uniqueness

Front

Which KPI should David use to measure the success of his social media marketing campaign?

Back

The number of likes, shares, and comments on posts