Business Terms Flashcards

Front

Places of business for selling goods to customers

Back

outlet

Front

All the different products, brand and items that a company sells

Back

Product mix

Front

Businesses that sell goods or merchandise to individual consumers

Back

retailer

Front

A graphic image or symbol specially created to identify a company or a product

Back

logo

Front

Wrappers and containers used to enclose and protect a product

Back

packing

Front

The extent to which consumers are aware of a brand and know its name

Back

Brand recognition / awareness

Front

Surfaces in a store on which products are displayed

Back

Shelves

Front

The sales of a company expressed as a percentage of total sales in a given market

Back

Market share

Front

Consumers who buy various competing products rather than being loyal to a particular brand

Back

Brand switchers.