Marketing Concepts

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Branding

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The process of creating a unique name, design, or image for a product in the consumer's mind.

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Brand Identity

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The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

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Digital Channels

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Platforms or mediums used to communicate and deliver content to consumers online.

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Customer Journeys

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The complete sum of experiences that customers go through when interacting with a company and brand.

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Lead Generation

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The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

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Marketing Analytics

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The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

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Audience Segmentation

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The process of dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics.

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SEO & Content Strategy

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The process of optimizing web content to increase visibility and ranking in search engine results.

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Paid Advertising

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A form of advertising where a company pays to have their ads displayed on various platforms to reach a targeted audience.

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Campaign Planning

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The process of creating a structured series of marketing efforts to achieve a specific goal.