Foundations of Marketing 2526

Front

What is marketing?

Back

Identifying, anticipating, and satisfying customer needs and wants.

Front

What is a customer need?

Back

An essential requirement to solve a problem.

Front

What is a customer want?

Back

A desire influenced by trends and personal preferences.

Front

What is customer loyalty?

Back

The likelihood of customers returning to a brand due to satisfaction.

Front

What does the marketing mix include?

Back

The 4 Ps: Product, Price, Place, and Promotion.

Front

What is promotion in marketing?

Back

Activities to inform and engage customers.

Front

What is nonprofit marketing?

Back

Focuses on raising awareness for social causes.

Front

What is customer engagement?

Back

Connecting with customers through personalized communication.

Front

What is the primary goal of marketing?

Back

To fulfill customer needs and drive sales.

Front

What drives customer loyalty?

Back

Convenience, positive experience, and trust.