Màrqueting Concepts

Front

What are the two types of marketing based on geographic scope?

Back

Domestic (national) marketing and international marketing.

Front

A concept that applies to the entire economic system and affects society as a whole.

Back

Macromàrqueting

Front

A concept applied to one or more organizations, with or without profit motive, used to obtain benefits.

Back

Micromàrqueting

Front

What are the areas of action for macromàrqueting?

Back

Commercial systems, consumer protection, marketing and the environment, and social and ethical responsibility.

Front

Marketing developed by organizations to commercialize their products by managing marketing mix variables.

Back

External marketing

Front

Marketing developed by organizations to achieve cohesion, focusing on internal clients (employees).

Back

Internal marketing

Front

Linked to the long-term vision of the company, involving commercial planning, objectives, and strategies.

Back

Strategic marketing

Front

Focuses on the short term, developing tactics for marketing instruments to achieve tactical objectives.

Back

Operational marketing

Front

What is the difference between marketing for profit and non-profit organizations?

Back

Profit marketing aims for economic benefits, while non-profit marketing does not.

Front

What is service marketing?

Back

Applicable to intangible products, focusing on the unique aspects of services.