Digital Communications Flashcards

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Definition of digital communications

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The process of transmitting information from one place to another using electronic or digital technologies.

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Engagement in digital communication strategies

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Involves using digital tools to interact with target audiences.

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Quarter-on-quarter change in social media user identities

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+0.5% (+24 million)

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Social media user identities vs. total population

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63.9%

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Female social media user identities vs. total social media user identities

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45.4%

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Male social media user identities vs. total social media user identities

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54.6%

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Number of unique mobile phone subscribers worldwide.

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5.48 billion subscribers.

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Number of individuals using the internet globally.

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5.18 billion users.

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Percentage of the global population using the internet.

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64.6% of the population.

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2007: iPhone and App Store

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The release of the iPhone and App Store, along with geotargeting and Tumblr.