EXAM revision

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Methods, Media, and Materials

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Methods are techniques used (e.g., drawing, photography). Media are digital or non-digital platforms/tools (e.g., Photoshop, ink). Materials are physical substances (e.g., paper, plastic).

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Design Elements

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Visual components such as line, shape, color, texture, tone, form, point, type.

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Design Principles

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Rules for organizing elements, including balance, contrast, hierarchy, scale, proportion, figure-ground, cropping, and pattern.

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Target Audience

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Features such as age, gender, interests, values, or cultural background that influence design decisions.

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Design Factors

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Social, Cultural, Economic, Environmental, Technological

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Context

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The setting or circumstances in which a design is used or viewed, including cultural, social, or historical factors.

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Visual Language

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Designers use the components of visual language to resolve problems, combining pictorial, symbolic, and typographic elements to influence how people understand/experience the design.

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Human-Centred Design Methods

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Research techniques like interviews, surveys, or observation used to understand user needs.

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Legal Obligations

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Laws that must be followed, such as copyright and safety standards.

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Past Design

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Focused on craftsmanship, functionality, and aesthetics within available materials and technologies.