Yearbook Terminology

Front

What do we call large type designed to attract readers to stories?

Back

Headline

Front

Idea or concept threaded throughout a yearbook, unifying its parts

Back

theme

Front

Extension of images, graphics or backgrounds beyond the trim marks on the edges of a page, leaving no white margin around the edge

Back

Bleed

Front

This includes three sentences that describes what's going on in a photo.

Back

Caption

Front

The main text, article, or story portion; not ads, headlines, or captions.

Back

body copy

Front

A spread is ______.

Back

Two side by side pages

Front

The largest photo on the spread

Back

Dominant Photo

Front

Empty space around content, often separating or framing topics

Back

White Space

Front

Page one of the yearbook, containing the title, volume number, year, school name, mailing address, telephone number and school enrollment, or other significant information.

Back

Title Page

Front

The vertical space between the inside margins of facing pages. Avoid placing the important part of a picture here.

Back

Gutter