Marketing Concepts

Front

Activities, set of institutions, and process.

Back

What is marketing?

Front

a philosophy, an attitude, a perspective, a management orientation

Back

marketing is

Front

is an organizational funtion

Back

marketing

Front

delivering of customer satisfaction

Back

marketing

Front

creating, communicating, delivering, exchanging

Back

marketing components

Front

products, promotion, pricing, place

Back

set of activities

Front

american marketing association

Back

AMA

Front

father of modern marketing

Back

DR. PHILIP KOTLER

Front

according to him individuals and groups obtain what they need and want through creating and exchanging

Back

Dr. Philip Kotler

Front

attract new customer

Back

goals of marketing