Comparing Hard Power and Soft Power

Front

Uses military force to coerce.

Back

hard power

Front

uses culture to influence others.

Back

soft power

Front

Utilizes economic means.

Back

hard power

Front

values and ethical leadership.

Back

soft power

Front

imposes sanctions to achieve goals.

Back

Hard power

Front

engages with other states in a positive way.

Back

soft power

Front

words, art, and stories shape collective memory and resist violence.

Back

soft power

Front

military domination

Back

hard power

Front

relies on threats or force to achieve objectives.

Back

hard power

Front

builds alliances through shared values and diplomacy.

Back

soft power