Codes and Conventions

Front

What are codes and conventions in media products?

Back

Rules or generally accepted ways of constructing/informing meaning in media products.

Front

 Technical Codes

Back

Meaning is portrayed using technical equipment: camera, lighting, sound and editing

Front

Symbolic Codes

Back

The way of showing meanings beyond what is obvious in front of you: Mis-en-scene

Front

Mis-en-scene

Back

Everything in shot counts! Body language, setting, locations, costume, props, make up,. etc.

Front

Diagetic Sound

Back

Sound from within the scene i.e. speech or a door slamming

Front

Non-Diagetic Sound

Back

Sound that doesn’t exist within the scene and is added in during post-production i.e. voice over

Front

B- Roll

Back

Supplementary footage or alternative shots used in a video.

Front

Intertextuality

Back

Intertextuality is the shaping of a text's meaning by another media text. Or simply put: when one media text makes reference to another.

Front

Binary Opposites

Back

Pairs of concepts or terms that are directly opposed in meaning, such as "good vs. evil" or "life vs. death,"

Front

Product Placement

Back

A marketing strategy that subtly embeds branded products or services into other media, such as films, music videos, TV shows, video games, and social media, to promote them to a target audience.