Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is a rhetorical device that establishes credibility or trustworthiness of the speaker or source.

Front

What is Pathos?

Back

Pathos is a rhetorical device that appeals to the audience's emotions and feelings.

Front

What is Logos?

Back

Logos is a rhetorical device that uses logic, facts, and statistics to persuade an audience.

Front

Give an example of Ethos in advertising.

Back

An advertisement featuring a doctor recommending a specific medicine uses Ethos to establish credibility.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing sad images of starving children appeals to Pathos to evoke sympathy.

Front

Give an example of Logos in advertising.

Back

An advertisement stating that '9 out of 10 dentists recommend this toothpaste' uses Logos to present a logical argument.

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by evoking emotions that can lead to a strong connection with the message.

Front

How does Ethos build trust?

Back

Ethos builds trust by demonstrating the speaker's expertise, experience, or moral character.

Front

What role does Logos play in persuasive writing?

Back

Logos plays a role in persuasive writing by providing logical reasoning and evidence to support claims.

Front

Identify a situation where Pathos might be more effective than Logos.

Back

Pathos might be more effective in fundraising campaigns that rely on emotional stories to inspire donations.