Visual Advertising Techniques

Front

This technique connects visuals with certain ideas or values and links them to the product.

Back

Association

Front

How does the eye move through an advertisement, often in a Z or F shape?

Back

The Visual Path

Front

This refers to how visual elements are arranged, with balance and eye movement being key.

Back

Composition

Front

This technique directs our attention to a specific area, often using light or blur.

Back

The Focal Point

Front

This involves placing elements at intersecting points of a 3x3 grid.

Back

Rule of Thirds

Front

This uses certain postures to show traits like confidence, seduction, or compassion.

Back

Body Language

Front

This uses repeated visuals or slogans to make a message memorable.

Back

Repetition

Front

This uses text style, size, and color deliberately to balance visuals and communicate.

Back

Typography

Front

This gives animals or objects human traits to entertain and create connection.

Back

Anthropomorphism

Front

This shows a subject looking directly at or away from the camera to evoke emotions.

Back

The Gaze