SEM I 2.03 Vocabulary

Front

Data collected from internal or external sources to help make marketing decisions

Back

Marketing Information

Front

Something that actually-exists; reality; truth

Back

Facts

Front

An approximate judgment or careful calculation about the impact of a product

Back

Estimates

Front

A forecast of something to happen

Back

Predictions

Front

What happens to products, estimates or predictions based on changes in the market?

Back

Relationships

Front

Original DATA or FACTS collected for a purpose

Back

Primary Data

Front

Information and conclusions gathered from reviewing primary data

Back

Secondary Data

Front

Information/records within an organization.

Back

Internal Data

Front

Information/records outside an organization.

Back

External Data