Persuasive Techniques in Animal Farm

Front

Name Calling

Back

Using negative words to make someone or something seem bad.

Front

Scapegoat

Back

Blaming one person or group for all the problems.

Front

Repetition (Ad Nauseam)

Back

Repeating the same slogan or phrase so people remember it and believe it.

Front

Glittering Generalities

Back

Using vague but positive words to make something sound wonderful without proof.

Front

Plain Folks

Back

Making leaders seem like 'ordinary people' so others will trust and follow them.

Front

Bandwagon

Back

Convincing people to do something because 'everyone else is doing it.'

Front

Card Stacking

Back

Presenting only the positive side of an idea while leaving out the negative.

Front

Fear or Logical Fallacies

Back

Using threats or false logic to scare people into agreement.

Front

Testimonial

Back

Using a respected person or figure to convince others.

Front

Euphemism

Back

Using softer or nicer words to cover up harsh reality.