Module 3 Exam Review

Front

Which of the following means to trade one item for another? Trade this object for that object?

Back

Barter

Front

Fill in the blank: People with _______ take full responsibility for their own actions and duties while continuously accomplishing their work.

Back

Accountability

Front

Fill in the blank: Employees with _______ skills show that they’re capable of taking charge when the situation calls for it.

Back

Leadership

Front

Fill in the blank: _______ describes the characteristics and appearance of a person who is dedicated to completing excellent work in all areas of their life.

Back

Professionalism

Front

Before mass printing, how did businesses primarily market their products?

Back

Word of mouth

Front

What was the first major invention in the American Colonies that changed and transformed selling and marketing?

Back

The invention of the movable-type printing press

Front

Which component, along with the Industrial Revolution and the internet, shaped the history of marketing in America? Options: The invention of the wheel, The rise of mass media, The rise of the smartphone, The invention of the telegraph

Back

The rise of mass media

Front

In Ancient Egypt, merchants used loud, oral promotions to attract customers to their goods.

Back

True

Front

Ancient Roman gladiators and Greek Olympians would promote certain products, similar to modern celebrity endorsements.

Back

True

Front

The practice of branding began in ancient Mesopotamia with the use of seals to identify the origin and quality of products.

Back

true