Sociological Research Methods

Front

What is the main idea of the introduction?

Back

Overview of the sociological research process and why methods matter.

Front

What is the goal of interviews?

Back

Capture personal narratives and experiences.

Front

What are focus groups used for?

Back

Gathering multiple perspectives in a group discussion format.

Front

What is ethnography?

Back

Immersive fieldwork to study communities and cultures.

Front

What is media content analysis?

Back

Studying commercials and media to understand societal messages.

Front

What is comparative historical research?

Back

Comparing events or societies over time to identify patterns.

Front

What are experimental audits?

Back

Experiments in real-world settings to test outcomes and behaviors.

Front

What is innovative quantitative data collection?

Back

Finding new ways to measure and analyze social phenomena.

Front

What are longitudinal studies?

Back

Research tracking the same subjects over time to see changes.

Front

What is visual content analysis?

Back

Studying urban environments and spaces through visual data.