DataLayer QNA
Flashcard
•
Information Technology (IT)
•
Professional Development
•
Hard
Nur Arshad
FREE Resource
Student preview
12 questions
Show all answers
1.
FLASHCARD QUESTION
Front
Do we have to use exactly this dataLayer format, or can we adjust it?
Back
The structure follows our agreed tracking specs, so we recommend keeping it as-is for consistency. If your system requires adjustments, we can review them together and update the specs accordingly.
2.
FLASHCARD QUESTION
Front
What happens if the GTM code isn’t placed in <head> and <body> exactly as shown?
Back
If the placement is incorrect, some tags may not fire or data might be delayed. To ensure reliable tracking, it’s important to place the snippets exactly where specified.
3.
FLASHCARD QUESTION
Front
Why do we need to update the Content Security Policy (CSP)?
Back
By default, CSP blocks scripts and requests from external sources. Allowing Google Analytics and GTM ensures that tracking scripts can load and send data without being blocked by the browser.
4.
FLASHCARD QUESTION
Front
What happens if CSP isn’t updated?
Back
If CSP isn’t updated, scripts from GTM/GA4 may be blocked. This means tracking won’t work, and data will be incomplete.
5.
FLASHCARD QUESTION
Front
How do we handle dynamic values like flight_origin or cabin_class?
Back
Those values should be dynamically pulled from your site or backend at the moment the user performs the action. The placeholders in the sample code show the expected format.
6.
FLASHCARD QUESTION
Front
Do we need to push the entire dataLayer object at once, or can we send parameters separately?
Back
We recommend pushing the full object at the time of the event. That way, all parameters are captured together and tied to the same event in GA4.
7.
FLASHCARD QUESTION
Front
What happens if a parameter value is missing?
Back
If a value isn’t available, the field can be left empty or omitted. But for key IDs and required parameters, we recommend working with your dev team to ensure consistent availability.
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