Intro to Marketing BOY

Front

What are four Ps of marketing?

Back

Product, pricing, promotion and place.

Front

What is a target audience?

Back

Customers who will want to buy a product or service.

Front

What does the term physical distribution refer to?

Back

Business functions used to move a product through the channel to customers.

Front

Why do you think a business would set the price of their product above the competition?

Back

A higher price often indicates higher quality to many customers.

Front

Agents, wholesalers, and retailers are examples of _______.

Back

Channels of distribution.

Front

What is distribution?

Back

Determining how to get the product to the right people, in the right amounts, at the right time and place.

Front

Which promotional method involves direct communication between the sales person and the customer?

Back

Personal selling.

Front

What is the term for any form of communication that a business uses to inform, persuade, or remind potential customers about their products?

Back

Promotion

Front

What is a sales promotion?

Back

A short-term incentive used to get people to buy a product.

Front

In good marketing strategy, what's at the center of all the efforts?

Back

The customer.