Marketing Awareness Flashcard

Front

What is an example of marketing that you might encounter every day? Options: Watching a movie in a theater, Seeing an ad before a YouTube video, Reading a novel, Listening to a podcast

Back

Seeing an ad before a YouTube video

Front

How do influencers on social media participate in marketing?

Back

By posting about products and providing purchase links

Front

What do most people often think of when they hear the word "marketing"?

Back

Advertising

Front

Which of the following best describes the term "ideation" in marketing? Selling products, Reducing expenses, Hiring new employees

Back

Conceiving new ideas

Front

What does "profitable" mean in the context of marketing?

Back

Earning a profit margin on products and services sold

Front

What is the primary goal of marketing according to the text?

Back

To connect a business to its target market

Front

According to the marketing concept, what should businesses do to satisfy customer needs?

Back

Ask potential customers what they want or need

Front

What does Seth Godin suggest businesses should do according to the marketing concept?

Back

Find products for your customers

Front

What is a result of aligning a company’s strategy and functions around the marketing concept?

Back

Achieving growth and profitability goals

Front

Why is promotion considered an important piece of the marketing puzzle?

Back

It informs potential customers about product availability