What is Advertising Vocabulary

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Infomercial

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A lengthy paid advertisement that showcases the benefits of a product.

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Green Marketing

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Involves the use of advertising to support and improve the environment.

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Brand

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The combination of unique qualities of a company, product, or product line.

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Corporate Advertising

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Used to enhance a company’s reputation.

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Consumer

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The end user of a product or service.

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Advertiser

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An advertising agency’s client that needs creative messages (advertisements) and advertising campaigns to reach target markets.

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Product Advertising

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Uses rational arguments to communicate why consumers need a specific product.

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Blogs

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Websites visited by individuals with common interests.

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Industry Trade Groups

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Associations that are founded and funded by businesses operating in a specific industry to handle public relations activities.

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Advertising

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A paid form of communication intended to inform, persuade, and remind an audience to take some kind of action.