Online Reputations and Relationships

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Digital Reputation

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How your online activities represent you to other people

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Digital Footprint

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An intentional or unintentional record of your online activity

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online tracking

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This happens when apps, websites, or third parties collect information about your online activity

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third parties

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Companies that do not own a website or app that people use but seek online information about the users

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personalized content

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1.) Search results or online information produced by a website or app based on tracking information about your online use
2.) other information that you have not shown interest in is automatically blocked, making you unaware of other products or ideas that you may have otherwise learned about

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targeted advertising

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Viewing advertisements of products similar to items you have searched in the past