Entrepreneur/Business Terminology Flashcards

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Acquisition

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Taking ownership of another business. Frequently used in conjunction with the word merger, as in mergers and acquisitions or M&As.

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Advertising

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The activity of attracting public attention to a product or business through paid announcements in print, broadcast, or electronic media. Not to be confused with marketing or public relations.

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Angel Investors

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Individuals who back emerging entrepreneurial ventures, usually as a bridge to get from the self-funded stage to the level of business that would both need and attract venture capital. Funding level ranges anywhere from $50,000 to $2 million.

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Appraisal

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A formal estimate of the value of something on the open market. It also describes how the estimation and conclusion of value was made.

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Business Incubator

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Provides workspace, coaching, and support services to entrepreneurs and early-stage businesses.

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Business Valuation

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An estimate of the worth of a business entity and its assets.

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Consumer Direct Marketing

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A form of network marketing where distributors are consumers and must also buy the product for personal use.

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Copyright

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Protection for published and unpublished literary, scientific, and artistic works fixed in a tangible or material form.

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Corporation

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A chartered body recognized as a separate legal entity with its own rights, privileges, and liabilities, shielding investors from personal liability.

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Downline

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In multilevel marketing, the collection of all people signed up under an individual, on which the individual receives sales payments.