Exam Preparation 2.0

Front

A game development company wants to create a new action-adventure game and asks players for ideas and scenarios. What stage of social community building is this?

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Leverage

Front

A small business is selling widgets. A recent customer is enthusiastic about her new widget and has shared the business's post in her personal social media network. What kind of social media communication is this?

Back

Earned communication

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What would help a mid-sized technical company choose the best platform to increase its social network for sales and revenue? Options: Compare the advertising rates of multiple platforms and choose the least expensive one, Consolidate the multiple platforms, by migrating users into one network, Identify the most common characteristics of their followers and select the platform that best targets them, Select the best possible graphic designer to create eye-catching, compelling advertisements.

Back

Identify the most common characteristics of their followers and select the platform that best targets them.

Front

What are the most likely risks due to Sam, the CEO of a clothing company, being vocal on political topics and expressing his opinions on the company Twitter account?

Back

Reputation damage and financial loss

Front

What information do you need to calculate the cost-per-click of the campaign? (Formula) Options: E-commerce site listing fees, website development costs and pay-per-click fees; Employee compensation, cost of goods sold and pay-per-click fee; Graphic design cost, membership fee, pay-per-click fee and total clicks made; Total budget amount, pay-per-click fee and total clicks made

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Graphic design cost, membership fee, pay-per-click fee and total clicks made

Front

What type of social media report would be the most appropriate for Jonathan's presentation about the results of the marketing team's social media campaigns over the year? Options: Campaign, Platform, Executive, Community

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Campaign

Front

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

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Click-through Rates

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What stage requires assigning probability levels to threats in social media risk management? Options: Assess and evaluate, Monitor and revise, Identify and resolve, Manage and Mitigate

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Identify and resolve

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In order to be considered as part of a brand's primary audience, a persona must be: Someone who is interested in the product, needs the product and is able to afford the product

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Someone who is interested in the product, needs the product and is able to afford the product

Front

How can keynote presentations by a well-known CEO be made more social to reach more people?

Back

Share them as live streaming events and invite the audience to ask questions.