Chapter 16 - Direct, Online, Social Media, and Mobile Marketing

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Affiliates

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People or companies that earn a commission for driving traffic to another person’s or company’s website where they make a purchase.

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Blog

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An online journal of interests, beliefs, and other topics published by a person, a group of people, or an organization.

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Bounce Rate

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A metric that online marketers use to measure what percentage of visitors who visit the site, view one page, and then leave.

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Call Center

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A centralized space where agents or representatives answer inbound calls and place outbound calls.

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Catalog Marketing

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Also known as direct mail order and is one of the oldest forms of promotion, which typically includes a variety of products often vividly displayed in a high-gloss magazine-like format.

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Click-Through Rate (CTR)

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The percentage of people who click on an online ad.

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Client Reviews

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Feedback that a customer or client posts directly to a platform that can be accessed by consumers during the buying process.

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Content Marketing

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Creating and distributing online content that is valuable and relevant to a company’s target customers.

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Conversions

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Happen when a company turns a visitor into a customer.

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Cost Per Acquisition (CPA)

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Also known as cost per action or cost per conversion, relates to the aggregate or cumulative cost of acquiring a customer and can be measured by channel or campaign.