S4_EBS_Flash_Card_Part 4

Front

Give three examples of good product knowledge for receptionist at the hotel.

Back

1. 1. Knowledge of information about the rooms e.g. room size, number of beds.

2. 2. Knowledge of attractions near hotel.

3. 3. Knowledge of amenities and facilities of hotel.

Front

Explain two reasons why it is important to have good product knowledge.

Back

1. 1. Customer will recommend the product to friends and family which will increase the number of sales at the product.

2. 2. Customers will have a positive experience at the product and they will choose to return repeatedly.

Front

State two characteristics of a family restaurant.

Back

1. 1. Often have a special menu for kids.

2. 2. Family-friendly atmosphere.

   
   

Front

Describe two ways in which competition might impact restaurant.

Back

1. 1. Restaurant might lose customers as they will choose to go to other restaurants which means that they will receive fewer sales of meals.

2. 2. Restaurant will need to consider changing their marketing mix by changing their menus or offer cheaper meals to keep customers eating at their restaurant.

   
   

Front

Explain one benefit of having an online presence.

Back

With more people preferring the convenience of buying online, it is likely that this will lead to increase in sales revenue for the organization.

Front

What is meant by 'target market'?

Back

It is a group of customers with similar needs and wants that a business chooses to serve.

Front

An orgranization is looking at moving to another location. Describe two factors should consider for the new location.

Back

1. 1. Target customers

   
   2. Accessibility (is location easily accessible by public transport)

   
   

Front

Explain two benefits to organization of introducing product-bundle pricing.

Back

1. 1. It will be convenient for customers as they will be able to have related food items as a set.

2. 2. As customers are tempted to buy product-bundles when they see them as a bargain offer, the organization can attract more customers to buy from them.

Front

Store retailers

Back

1. 1. Department store

2. 2. Specialty store

Front

Non-store retailers

Back

1. 1. Pop-up store

2. 2. Pushcart