Chapter 3 - Consumer Markets and Purchasing Behavior

Chapter 3 - Consumer Markets and Purchasing Behavior

Assessment

Flashcard

Business

9th - 12th Grade

Hard

Created by

SUSAN FLEAGLE

FREE Resource

Student preview

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30 questions

Show all answers

1.

FLASHCARD QUESTION

Front

BCG matrix

Back

Boston Consulting Group’s framework for analyzing an organization’s strategic business units

2.

FLASHCARD QUESTION

Front

business portfolio

Back

The group of products, services, and business units that a company possesses

3.

FLASHCARD QUESTION

Front

business-level strategy

Back

Outline of the actions and decisions a company plans to take to reach its goals and objectives

4.

FLASHCARD QUESTION

Front

buyer persona

Back

A semi-fictional representation of your ideal customers based on data and research

5.

FLASHCARD QUESTION

Front

concentric diversification

Back

The addition of similar products or services to an existing business

6.

FLASHCARD QUESTION

Front

conglomerate diversification

Back

The development and addition of new products or services that are significantly unrelated to a company’s current offerings

7.

FLASHCARD QUESTION

Front

corporate social responsibility (CSR)

Back

The concept that a company should integrate social and environmental concerns into its business operations and practices

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