S4_EBS_Flash_Card_Part 1

Front

State two roles of travel agencies

Back

• 1. Travel agencies are businesses that sell travel products directly to travelers. 

• 2. They customize travel packages according to travelers’ preferences.

Front

Describe one benefit of branding from the perspective of organization.

Back

Customers will continue to buy the products if they trust the brand, which helps to build customer loyalty.

Front

Benefit of branding from the perspective of customers.

Back

A brand assures a certain level of quality in terms of product performance and customer service which is a promise of value.

Front

State two functions of the packaging

Back

1. 1. Promotes the image of the brand

2. 2. Protects and prevents damage, spoilage and tampering

Front

Suggest and explain two pricing techniques that might apply to encourage customers to purchase its holiday packages.

Back

1. 1. Pricing technique: Product-line pricing.

It involves setting different prices for different versions of the same holiday package.

1. 2. Pricing technique: Product-bundle pricing.

It involves setting the prices of optional or accessory holiday packages along with the main product.

Front

State one benefit of online presence to organization.

Back

Organization will save on space, rental and staff costs.

Front

Benefit of online presence to customers.

Back

Customers save on time and money needed to travel to a physical location.

Front

1. State and explain one type of broadcast media that organization might adopt to attract public attention to its tickets for flights, coach tours and cruises.

Back

Broadcast media: Television

Television advertisements use sound, pictures and animation to attract the attention of viewers.

Front

1. Explain two reasons why organization might use price deals instead of contests to encourage customers to buy its travel itineraries now rather than later.

Back

1. 1. Price deals lower the price of products for a limited period of time to encourage customers to buy the products immediately.

2. 2. A discounted price is a quick and easy way to attract customers.

Front

State two characteristics of a luxury hotel.

Back

1. 1. High-quality amenities.

2. 2. Wide range of facilities.