Research Methodology Flashcards

Front

Findings can be applied to the larger population.

Back

ADVANTAGE

Front

Numerical and quantifiable data can be used to predict outcomes.

Back

ADVANTAGE

Front

Fast and easy data analysis.

Back

ADVANTAGE

Front

Lacks depth to explore problems or concepts comprehensively.

Back

DISADVANTAGE

Front

Non-numerical information like feelings and beliefs.

Back

DISADVANTAGE

Front

Research design is rigid and not very flexible.

Back

DISADVANTAGE

Front

Respondents may provide inaccurate responses.

Back

DISADVANTAGE

Front

Makes data collection costly.

Back

DISADVANTAGE

Front

Validity and reliability can be established.

Back

ADVANTAGE

Front

Participants are limited to pre-given responses.

Back

DISADVANTAGE