Consumer Studies - Fashion and Branding

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What are the stages of the fashion cycle?

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1. Launch/Beginning 2. Rise 3. Peak 4. Decline 5. Obsolete

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What is a fashion fad?

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A fashion fad is an item of clothing that has a very high demand for a short period of time, often too flashy or extreme.

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What characterizes classic fashion?

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Classic fashions last for many seasons with occasional subtle updates and are characterized by simplicity.

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What is retrospective fashion?

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Retrospective fashion refers to clothes that imitate a style of a previous era, not original antiques.

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What are the three elements of brand names?

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The name, logo, and slogan.

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What is brand piracy?

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Brand piracy is the illegal use of a registered brand name, trademark, or logo.

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What are the effects of brand piracy on consumers?

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Consumers may receive poor quality products and may spend more money on replacements.

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What are the effects of brand piracy on manufacturers?

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Manufacturers may experience job losses, reduced sales, and damage to their reputation.

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What is the significance of brand loyalty among teenagers?

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Teenagers often choose brands that reflect wealth and status, helping them feel a sense of belonging.

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What are sustainable textiles?

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Sustainable textiles are produced in an environmentally friendly way, using renewable resources and minimal chemicals.