Marketing Mix: Place and Promotion

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What are channels of distribution?

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Channels of distribution refer to how a product gets from the producer to the final consumer.

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What is a wholesaler?

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A wholesaler is a business that buys products in bulk from producers and then sells them to retailers.

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What is a retailer?

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A retailer is a shop or outlet that sells goods and services to the final consumers.

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Who are middlemen in distribution?

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Middlemen are intermediaries in the channels of distribution, such as wholesalers and retailers.

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What is direct selling?

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Direct selling is when the product is sold by the producer directly to the final consumer without the need for any middlemen.

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What is promotion in marketing?

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Promotion refers to marketing activities used to communicate with customers and potential customers to inform and persuade them to buy a business's products.

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What is advertising?

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Advertising is paid communication with consumers using printed and visual media, aimed at informing and persuading them to buy a product.

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What is informative advertising?

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Informative advertising communicates information about the product to create awareness and attract interest.

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What is persuasive advertising?

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Persuasive advertising aims to convince consumers to buy a firm's product rather than a competitor's.

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What is below-the-line promotion?

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Below-the-line promotion is not paid communication but uses incentives to encourage consumers to buy.