Design Principles Flashcards

Front

emphasis

Back

focal point of the design

Front

balance

Back

arrangement of different elements: symmetrical, asymmetrical

Front

contrast

Back

the difference between 2 or more elements in a design

Front

harmony

Back

how elements complement each other to form the design: similar or related elements, dissimilar or unrelated elements

Front

repetition

Back

recurrence of a design element

Front

texture

Back

tactility, visual representation

Front

proportion

Back

relative size and scale of elements within a design

Front

scale

Back

sizing of elements in a design

Front

movement

Back

directs the eye of the viewer through different elements of the design

Front

space

Back

the area around, within or between design elements