Branding 101

Front

When consumers become aware of a brand and know a bit about it?

Back

Brand Recognition

Front

What unique way does Tiffany brand their products?

Back

Tiffany packages their products in an iconic blue box.

Front

Any tool or service that uses the internet to facilitate conversations?

Back

Social Media

Front

The physical container that represents the size, shape and final appearance or wrapping for a product at the time of sale?

Back

Packaging

Front

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return?

Back

Marketing

Front

What is Branding?

Back

A "name, term, sign, symbol or design, or a combination of them” intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Front

Responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers?

Back

Brand Manager

Front

___________is doing those activities and communications, large and small, that create and reinforce a brand, i.e., what a company is known for?

Back

Branding

Front

What sticks in your mind associated with a product, service, or organization, whether or not, at that particular moment, you bought or did not buy?

Back

Brand

Front

A good Tagline should?

Back

Be Memorable, Communicate a key benefit, Differentiate the person, product, or service and Impart positive feelings about the brand.