PBMF Spring Final Exam Review

Front

A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group, is called:

Back

a target market

Front

Jimmy’s skateboard shop uses social media ads to appeal to boys, age 13-18. The skateboard shop is using _________ marketing in a certain ___________ segment.

Back

target and demographic

Front

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

Back

market segmentation

Front

The Lamar High School STEM class wants to attract more female high school students to the class. Segmenting groups by gender and age, in this case females between the age of 15-18, is an example of:

Back

demographic segmentation

Front

If a company’s marketing team sorted customers based on lifestyles, interests, and values, they would be using:

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psychographic segmentation

Front

The rivalry between companies selling similar products and services is called:

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competition

Front

The ultimate purpose of a company’s marketing strategy is to:

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achieve its goals

Front

A route or plan of action designed to achieve certain goals and objectives is called a:

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strategy

Front

Something that has an observable and measurable end result to be achieved within a certain time frame, is called a:

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goal

Front

What’s a good example of the place component of the marketing mix? Options: establishing discounts, Facebook ads, 3d prototyping, selecting value-added resellers

Back

selecting value-added resellers