WTW Vocabulary - Week 8

WTW Vocabulary - Week 8

Assessment

Flashcard

Design

9th - 12th Grade

Hard

Created by

Stephanie Scanlan

FREE Resource

Student preview

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15 questions

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1.

FLASHCARD QUESTION

Front

Social Listening

Back

The process of tracking digital conversations to understand what customers are saying.

2.

FLASHCARD QUESTION

Front

Sentiment Analysis

Back

Categorizing opinions in text to determine attitude as positive, negative, or neutral.

3.

FLASHCARD QUESTION

Front

Brand Affinity

Back

Emotional connection or loyalty a customer feels toward a brand.

4.

FLASHCARD QUESTION

Front

Listening Dashboard

Back

A tool or platform that aggregates real-time online feedback and data for analysis.

5.

FLASHCARD QUESTION

Front

Conversational Trend

Back

A theme or subject that organically emerges in online discussions.

6.

FLASHCARD QUESTION

Front

Discourse Pattern

Back

The structure and tone of public dialogue on a specific topic.

7.

FLASHCARD QUESTION

Front

Social Sentiment Spectrum

Back

A nuanced range of emotional responses people express online.

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